Earth Hour
Earth Hour
Earth Hour is a worldwide movement which has shone a spotlight on environmental issues, reaching over 190 countries. Esirom has taken responsibility for Jamaica’s staging of the event, and each year we host a free live reggae music concert to inspire Jamaicans to take action against climate change. Artists such as Sean Paul, Queen Ifrica, Chronixx and Lila Ike have contributed their talent and time to the cause by performing in previous years.
An average of 5000 patrons have attended a single staging, with our live stream reaching 300,000 online viewers. Earth Hour Jamaica demonstrates the power of tailoring communication of environmental topics to align with the unique cultural context of regions lacking strong environmental education or practices.