The BYOC campaign aims to reduce Jamaica’s plastic consumption and waste production by curbing the excessive use of disposables in the food and beverage industry. Partnering with seven major café chains across the island, the campaign encourages customers to bring their reusable cups, thermoses, or tumblers for in-store purchases, offering attractive discounts as an incentive. This approach fosters eco-conscious habits to significantly reduce the use of disposable plastics in the food and beverage industry.